Amadeus continually strives to ensure open and constructive communication with all capital markets participants, as well as transparency in relation to the company’s performance.
Through the Investor Relations Department, which forms part of the Finance Department, the company maintains ongoing dialogue with the financial community, including analysts (both sell side and buy side), current and potential investors (both large institutional and minority shareholders), debt holders, credit rating agencies and other market constituencies such as the Spanish stock market regulator (the CNMV).
The key role of Investors Relations is to increase Amadeus’ visibility in the capital markets, at the same time as keeping the different parties informed of the most relevant news of the company and the industry, the competitive dynamics and the operating and financial performance of the company. Effective and simple communication is key, as well as the ability to build long-term relationships based on credibility and trust. It is also important to set relevant and realistic performance expectations within the financial community, and to be forthcoming with relevant information, in order to avoid unnecessary volatility in share price performance.
In addition, our Investors Relations team supports management in their decision making by taking into account feedback received from the above mentioned financial community.
In 2012, Amadeus conducted an investor perception study, with the aim to gauge the sentiment in the financial market towards Amadeus. Very relevant feedback was obtained in a number of important areas, which the Company will seek to incorporate into its thinking and decision making processes, where appropriate. These areas include the company strategy, operational and financial performance, capital allocation and M&A, as well as disclosure and communications practices.
In order to achieve the above mentioned objectives, in 2012, the Investors Relations team had intense activity through numerous one-on-one meetings, roadshows worldwide and conferences in the key financial centres:
In addition to the above, investors and analysts regularly receive updates on relevant events via email, through the Investor Relations distribution list.
Lastly, investors and other market participants can find extensive infor- mation about Amadeus and Amadeus shares and bonds in our web page. The Amadeus Investors Relations website (http://www.investors.amadeus.com) was developed in accordance with the “Circular 1/2004 17 Marzo de la CNMV” and IR Best Practice Web guidelines. The website, which is regularly updated with the latest significant corporate and financial events surrounding our performance, is available in both Spanish and English, and contains relevant information, including specific sections, amongst others, on:
During 2012 there were a total of almost 174,000 page views (representing close to a 25% increase vs. 2011) and close to 50,000 unique visitors.
Finally, in 2012 the Investor Relations team was awarded a number of awards and recognitions from some of the most relevant industry organisations: