Publishing enlightened market research and advanced white papers is central to Amadeus’ position as a leader in travel technology. During 2012, several reports were produced which continue to stimulate and shape debate across the travel industry globally. The following are highlights of reports which are available on Amadeus’ website:
In December, once again Amadeus was confirmed as the European leader for R&D in the travel and tourism area. Amadeus’ commitment to innovation was recognised in the 2012 EU Industrial R&D Investment Scoreboard, an annual report published by the European Commission which examines the largest 1,000 European companies investing in R&D according to the total amount invested.
In China, Amadeus welcomed the publication of the new Civil Aviation Administration of China (CAAC) Computerised Reservation System (CRS) regulations. These are expected to bring enhanced global distribution technologies to the Chinese market that can significantly benefit the travel industry and consumers in China. These regulations started on October 1, 2012 and introduce the option for foreign airlines to use global distribution systems to distribute their air fares to travel agents in China.
In order to drive our response to growing prospects for travel market intelligence, in February Amadeus acquired the Frankfurt-based company airconomy, a small international strategy consultancy supplying precise and comprehensive data on passenger demand. airconomy will be run as a separate business incubator to develop ideas for new market intelligence products.