Expansion of the IT product portfolio continued, with the launch of its new Passenger Revenue Accounting solution and the announcement of British Airways as the first airline to sign-up for the new solution. The new Revenue Accounting solution is a user-friendly, web-based system, which is designed to help airlines increase revenue, reduce operational costs, and make revenue decisions faster and more accurately, bringing revenue accounting closer to operational functions. In addition, the new solution transforms revenue accounting from a labour-intensive task to a fast, flexible strategic function. Later in the year, in October, Saudi Arabian Airlines also announced that it had signed-up for Amadeus Passenger Revenue Accounting, and will become the first airline to implement it, early in 2013.
Further contracts were also signed for the Stand Alone IT solutions portfolio. These contracts included bmi, EVA Airways, Iberia Express, and Ural Airlines all signing up for Amadeus Ticket Changer (ATC) – whilst airberlin, an existing ATC customer, signed-up for the additional ATC Refund module. ATC simplifies the ticket re-issuing process by combining the state-of-the-art Amadeus Fares and Pricing engine with a powerful, multi- channel ticketing functionality. Qatar Airways also contracted for the Amadeus Affinity Shopper solution, which enables airlines to improve their share of the leisure travel market. Meanwhile TAP Portugal signed to use Flex Pricer, a solution for airline websites which simplifies the customer experience and helps increase yields, and Award Shopper, a solution which allows airline customers to redeem air miles / points online. Air China implemented two additional advanced technology solutions from the Amadeus e-Commerce portfolio, the Amadeus Mobile Solution and German Rail Booking.
Within the Stand Alone IT solutions portfolio, 24 further airlines signed up for the use of the electronic messaging standard Electronic Miscellaneous Document (EMD). EMD enhances ticket services and enables airlines to distribute a wide range of products that help customise their journeys, through ancillary services such as excess baggage.
The world’s first interline Electronic Miscellaneous Document (EMD) link was created by Amadeus early in the year. This move enabled launch partner airlines Finnair and Star Alliance member Egypt Air to grow revenue by facilitating the interline sale of ancillary services. Interline EMD processing between Finnair and Egypt Air means their customers can now buy ancillary services across interline flights. By the close of the year in total 82 airlines, including sub-hosted airlines, had contracted Amadeus’ EMD Server and approximately 20% of air bookings made through the Amadeus system are the result of interline partnerships.
We continued to realise significant opportunities beyond airline IT as our new business portfolio expanded both its offering and customer base. In particular 2012 was a very successful year for Airport IT, which announced the signatures of further new customers for Amadeus Altéa Departure Control System for Ground Handlers. These included Swissport International, the world’s leading provider of ground services to the aviation sector, and Amadeus’ first Asian customer, SATS, a leading provider of gateway services and food solutions in the region. In addition Aviation Handling Services, Billund Airport in Denmark, Egyptian Aviation Services (EAS), the number one ground handler in Egypt, Groundforce Portugal, Groupe Europe Handling, Sky Handling Partner, and SEA Handling, the Milan-based number one Italian ground handler, all also signed-up this year. Agreements are now in place with 21 ground handlers for the deployment of the solution. Altéa Departure Control System for Ground Handlers allows all of the handler’s airline customers to benefit from the leading-edge technological capabilities of Altéa DCS’s Customer Management and Altéa DCS’s Flight Management services, regardless of whether or not the airline uses Altéa. Separately, Altéa Reservation Desktop (ARD) with Map Handling was launched in Nice Airport and the service is currently being deployed in nine other airports.
Also falling within the new business portfolio, Hotel IT continued its success with Accor, one of the world’s leading hotel operators and market leader in Europe, extending its ten- year collaboration with Amadeus. The new agreement will achieve a higher adoption rate of Amadeus Revenue Management. Amadeus Revenue Management is a web-based solution that makes intelligent rate and inventory recommendations to maximise revenue contribution and increase profitability.
In the second half of 2012 Amadeus developed and delivered a fully integrated e-commerce environment for web and mobile for a medium-sized European hotel chain. The solution allows hotels and hotel chains to meet the unique of each of its many guests. Available in multiple languages for banded e-commerce sites in numerous markets, the solution includes a scalable booking engine, usability optimization to drive online conversion rater, cloud-based hosting, dynamic web management and business intelligence.