The Hotel Optimisation Package was launched, a complete set of services and technologies for large travel agencies and travel management companies (TMCs) to increase competitiveness, grant efficient access to all relevant hotel content and save valuable time for travel counsellors. The Amadeus Hotel Optimisation Package portfolio of solutions is articulated under two areas, Profit Optimisation – to help large travel agencies and TMCs save time and have more control over global hotel programmes – and Content Optimisation, converting Amadeus into a one-stop- shop for hotel content. GSM Travel Management was one of the first clients to work in partnership with Amadeus on LinkHotel, part of the Amadeus Hotel Optimisation Package, which actively seeks smaller or independent hotels and adds them to the platform, delivering the kind of content that TMC customers frequently need.
A strategic alliance to distribute Hotel Reservation Services’ (HRS) hotel content through Amadeus was announced. HRS is the worldwide leading hotel portal for corporate customers, and the agreement was a milestone in HRS’ strategy as it was the first time the hotel portal made its content available through a global distribution system. Through this strategic partnership, Amadeus took a major step forward in its ‘Multisource’ hotel initiative to integrate and distribute hotel content from diverse sources. With the integration of HRS, the total hotel inventory available through the Amadeus system exceeded 250,000 hotels.
Our strategy in North America continued to produce significant results with many high-profile developments. Further to Expedia signing a multi-year content and technology agreement for North America in April 2012, which provided Expedia with Amadeus’ fare search technologies for air travel among other products, as well as access to global travel supplier content through the Amadeus system, Expedia’s launch on Amadeus during the summer of 2012 was virtually flawless. Since then Expedia has been ramping up the volumes of bookings made on the Amadeus system. Amadeus has been providing services to Expedia Inc., which is the largest travel enterprise in the world in terms of air volumes, in over 15 countries since 2005.
Other highlights in the region also included KAYAK, a leading US-based travel search company, signing a multi- year agreement that extended its existing strategic global alliance to expand the use of Amadeus’ airline fare and availability technology. The innovative US-based metasearch website Hipmunk also selected Amadeus’ advanced technology solutions to provide international low fare search and shopping to help assure its users the best online experience and speed. Hipmunk will utilise Amadeus Meta Pricer, Amadeus Master Pricer, and Amadeus Web Services solutions. Also in the U.S., Routehappy selected Amadeus as the provider of its airfare pricing and availability information. Routehappy enables users to find flights based on various factors such as plane quality, flight amenities and recent airline ratings provided by real flyers.
Pioneering world leading travel technology solutions for travel agents remained at the forefront of Amadeus’ activity. At the PhoCusWright Conference Travel Innovation Summit in November Amadeus introduced Amadeus Featured ResultsTM, the first search solution which boosts the leisure travellers’ purchasing experience by making online travel search simpler and more relevant. This works by integrating Business Intelligence (BI) data into the search algorithm, and instantly presenting the top four most relevant, cheapest, fastest and most popular recommendations. Vayama, a leading online travel agency that is part of one of the biggest online travel companies Travix International, B.V., became the first pilot customer to implement the beta version.
Elsewhere in the world we continued to consolidate our leading position with deals including FCm Travel Solutions, the global corporate travel and expense management specialist, renewing its global content agreement for a further five years, meaning Amadeus’ content will continue to be available to FCm’s partner network via Amadeus Selling Platform and AeTM. An agreement was also extended with STA Travel, which is a global travel organisation that handles six million passengers each year across 29 markets and specialises in the student and youth sector. Later in the year Cleartrip, one of India’s leading online travel companies, also signed a multi-year technology agreement, based on which Amadeus will provide the company with fare search technologies and access to global travel content through the Amadeus system.