Amadeus is committed to delivering next generation solutions to support rail companies modernise and meet the triple challenge of deregulation and increased competition, fulfilling the needs of the 21st century traveller and generating sustainable revenue growth. Amadeus Rail is the business arm dedicated to serving the needs of some 100 rail companies around the world, and we have a global network of rail travel sellers including business and leisure travel agents, corporations, online travel companies and railway companies themselves.
The rail industry is undergoing a period of rapid transformation. Central to this is the liberalisation of the European rail industry. In addition, the EC’s 2011 whitepaper, Roadmap to a Single European Transport Area, emphasises rail’s central role in its vision for the future of European transport: by 2050, the majority of medium-distance passenger transport, about 300km and beyond, should go by rail.
Europe’s high-speed network will add 5000 km between 2012 and 2020, and, as Amadeus’ own research has found, long-distance passenger traffic in Europe will increase by 21% (2.2% annually) to reach over 1.35 billion by 2020, up by almost 250 million from 2012 figures.
The opportunity for rail companies is clear – but to capitalise upon it, they must put the traveller at the heart of everything they do. This will involve a new approach to distribution, if they are to reach new customer segments, drive passenger growth and meet the expectations of the 21st century traveller.
Whilst regulatory change is driving the rail renaissance in Europe, rail companies around the world will also benefit from taking a new approach to distribution and meeting the needs of the traveller. Increased investment in high-speed rail infrastructure in Asia, the US and Brazil means an unprecedented global rail opportunity is emerging.
Amadeus has commissioned a number of rail-focused thought leadership studies to better understand the future of the industry, particularly as it undergoes a period of rapid change. The most recent is The Rail Journey to 2020, published in February 2013, and which identifies six key factors that will influence the growth of long-distance rail passenger traffic in Europe over the period to 2020.
The six key factors include: liberalisation, new market entrants, completion of new high-speed lines, new hubs, Air-Rail and Rail-Rail cooperation, and railways’ costs, and the study finds that, if developments in six key areas progress as currently anticipated, long-distance passenger traffic in Europe will increase by 21% (2.2% annually) by 2020.
White papers can be downloaded at www.amadeusrail.net/research