Allows airlines to make a real brand impact and upsell.
Facilitates the communication of airlines and their products and the ability to promote special offers to travel agents in the most relevant and visually impactful manner.
Enables airlines to differentiate their product on the travel agent’s booking screen with a pop-up box which displays text and pictures supplied by the airline.
Provides the means to deploy real time and extremely visual promotional campaigns to selected travel agents, communicating product offering, positioning, special promotions, new services and others.
Enables airlines to sell à la carte ancillary services (seats, bags, meals, etc.) in all distribution channels including travel agencies.
Airlines are looking to provide services and offers which are customised according to who is looking for a flight. There are current functionalities which enable airlines to do this in the Amadeus platform today. Airlines can, for example, charge a different price for ancillary services depending on the traveller’s frequent flyer tier.