As shown in the table below, during the year the volume of air bookings processed through travel agencies connected to Amadeus increased by 3.5% and our market share4 gain was 0.9 p.p.
This market share gain was partially driven by our organic growth in the different markets, as well as a positive region mix, despite a weak industry performance in Western Europe and India, where Amadeus has a very large presence. This positive region mix was mainly driven by our exposure to CESE, Latin America and Middle East and Africa, all of which performed strongly in the year.
As a whole, the industry increased by a modest 1.2% in 2012, supported by a strong first half of the year which was followed by an important slowdown during the second half, driven generally by the macroeconomic environment.
More specifically, some important factors affecting the industry in 2012 include: (i) the negative performance experienced in the US, (ii) one-off events in India, Spain and Hungary, with the cessation of operations of one of the country’s main full service carriers, whose traffic was taken over partially or totally by LCCs which are not currently distributed through travel agencies, (iii) higher levels of disintermediation experienced in some countries in Asia as a result of the success of certain low cost carriers and (iv) the weakness in corporate travel, the bulk of which is managed by travel agencies. These negative factors were partially offset by a strong performance in Latin America, MEA and CESE.
Within non-air distribution, our bookings for 2012 decreased by 1.1% to 60.7 million, driven mainly by the decrease in rail bookings, and despite an increase in hotel bookings.