In 2012 we have evaluated the results achieved so far and reshaped our Corporate Citizenship strategy. In the reshaped approach, project work on the social side is grouped into three programme areas:
We believe that with this approach we will maximise our opportunities and take advantage of our global presence to reach all areas where our contribution provides more benefit. As a consequence of the positive outcomes of our corporate citizenship activity, we can enhance Amadeus’ reputation in the travel industry.
A simple historic review shows clear evidence of the critical importance that innovation has contributed to the travel industry. Looking back over the last 50 years, innovation has permitted a development hardly found in other industries: from the advent of commercial aviation, to the vast improvement in the infrastructure of road transportation in many parts of the world, to the more recent development and implementation of high speed rail, etc. The world of travel has gone through immense transformation and has contributed to valuable changes in all aspects of the economic and social landscape. Innovation has been the catalyser for these dramatic changes in the travel industry.
Amadeus’ tagline “Your technology partner” couldn’t be a clearer indication of our aspirations regarding innovation. Our constant support for new technologies is materialised in the technological solutions offered to our customers. Amadeus’ R&D team houses more than 4,500 people working in 16 development centres across the world. Only in 2012 our R&D investment reached 414 million EUR, and since 2004 we have invested around 2.4 billion EUR in total in R&D. In other words, our customers know that out of every hundred euros they pay for our products and services we reinvest 14.2 in R&D to make sure our products and services deliver efficiencies and continue to shape the future of travel.
Examples of Amadeus innovation projects that contribute to overall sustainability are very diverse and expand from the transition of our core platform to open systems, to innovations in all areas of travel; always in search of improved performance for airlines, airports, rail operators, hotels, travel agencies and ultimately, travellers.
Further information on this subject can be found in the chapter dedicated to research, development and innovation we provide more information in this respect.