Delivering inspiring market research and travel industry insight is central to Amadeus' position at the cutting edge of the world's largest business sector. Last year a number of reports on market trends and predictions for the future of the travel industry were published, generating much debate in the international media. All of the below reports are available for download from the Amadeus website.
In November Amadeus published Navigating the Airport of Tomorrow, which was authored by Norm Rose of Travel Tech Consulting Inc. The report identified the changing attitudes to the modern airport and charted the airport systems and technologies that over the next ten years will attempt to solve passenger frustrations, whilst also delivering the much anticipated "total travel experience". It is also revealed that passengers across the world are regularly still suffering significant problems whilst at the airport including when checking-in, collecting and dropping off baggage, and passing through security checks.
The always-connected traveller: how mobile will transform the future of air travel revealed changing traveller attitudes to airline mobile services whilst also highlighting the specific, emerging mobile technologies that are going to revolutionise each stage of the travel experience.
Transform your growth strategy now: published in conjunction with leading hotel industry expert Robert Cole and advised hotels to align strategic business and IT priorities now in order to secure growth over the next three years. The report identified gaps that exist between hotel technology, marketing and operations that are currently blunting growth strategies and ambitions.
An analysis published by the market intelligence solution Amadeus Total Demand by airconomy showed that Asia-Pacific and the Middle East, followed by Europe, have become global hot spots for inter-regional long distance air travel. The review looked at trends in worldwide passenger demand between regions over the last two years, comparing the first quarter of 2009 to the first quarters of both 2010 and 2011.
A pan-European survey of over 7,000 rail passengers, which was commissioned by Amadeus and conducted by YouGov, highlighted how European high-speed rail must evolve to meet changing traveller demands. Almost 60% of rail travellers want the opportunity to reserve "connecting rail travel and other modes of transport" (e.g. one ticket for a journey involving a flight followed by a train). It also showed that 77% of rail travellers would prefer an international high speed train over another mode of transport, if the cost were competitive.
For the second year Amadeus worked together with IdeaWorks to produce the Amadeus Worldwide Estimate of Ancillary Revenue for 2011. It estimated that ancillary revenues will soar to $32.5 billion worldwide in 2011, an increase of 43.8% on 2010. This revenue lifted the airline industry from a loss making position and continues to provide a very effective hedge against increasing fuel bills. 'Ancillary Revenue Champs' were highlighted, which are carriers with the highest activity as a percentage of operating revenue. Examples included AirAsia, Aer Lingus, easyJet, Ryanair, and Spirit Airlines. The average achieved by this group was 19.8%, which is slightly up from 19.4% for 2010.
Once again Amadeus' commitment to innovation was confirmed by top sector rankings as a European leader for R&D. Amadeus maintained its previous year's top sector rankings in the 2011 EU Industrial R&D Investment Scoreboard, an annual report published by the European Commission. The report examined the largest 1,000 European companies investing in R&D during 2010, according to the total amount invested.
For the second year in a row, Amadeus was named "Most Admired Technology Provider" in the 2011 Readers' Choice Awards for The Beat, the industry-leading travel business newsletter. Amadeus was among the winners selected in six industry categories by The Beat readers, representing an audience of over 6,000 people from over 250 companies worldwide.
Amadeus Asia-Pacific won the prestigious 2011 Airline IT Solutions Provider of the Year Award from Frost & Sullivan, which recognises innovative best practices in the aerospace and defence industry.
Along with its partners Microsoft and American Express Global Business Travel, Amadeus was awarded the "Travel Team of the Year" at the 2011 Business Travel Awards.
For the third consecutive year, in the UK Amadeus was awarded Best Technology Provider at the Travel Weekly Globe Awards.