Amadeus maintained its track record in growing its customer base of airlines contracted to the Amadeus Altéa Suite, the fully integrated customer management solution for airlines 1. Eleven contracts with new airlines were signed and the scope of an existing contract with airberlin was increased. Amadeus continued to deploy the required resources and investments necessary to adapt its platform to the needs and requirements of these new partners as they migrate onto the platform over the next few years. Based on signed contracts at the close of the year, we estimated that the number of Passengers Boarded will be more than 735 million by 20142, which would represent an increase of around 1.7x the 439 million PB processed by our Altéa platform during 2011.
In total, twenty migrations were successfully completed: ten airlines migrated onto the Amadeus Altéa Reservation and Inventory modules, with a further ten migrating onto the Amadeus Altéa Departure Control module, including leading airlines such as the Latin American airline group AviancaTaca.
Out of the contracts signed with new airlines, seven signed up for the full Amadeus Altéa Suite: Reservation, Inventory, and Departure Control. Reflecting the overall growth strategy of Amadeus, five of these airlines are based in Asia-Pacific. Among these were the Kingdom of Thailand's national carrier Thai Airways International, allowing it to join the Star Alliance Common IT Platform. In 2011 Thai Airways International carried a total of 18.4 million passengers and operated a fleet of 90 aircraft. All Nippon Airways (ANA) will use the Altéa Suite for its international flights. ANA is the eighth largest airline in the world by revenues and Japan's leading airline group, with the largest number of Japanese passengers. South Korea's flagship airline Korean Air, which has a fleet of 133 aircraft and operates almost 400 flights per day, will make the platform available in all Korean Air offices and airports globally once migrated; another Korean carrier Asiana Airlines, winner of Skytrax's 2010 airline of the year, will implement the service for domestic and international flights. Royal Brunei, the national carrier of Brunei, selected the platform to deliver improved customer management capability. Outside of Asia-Pacific, Norwegian Air Shuttle ASA (Norwegian), the second largest airline in Scandinavia carrying over 15 million passengers a year, and Uruguayan national flag carrier, Pluna, also signed up.
Other airlines, such as British Midland International (bmi), the second largest airline flying out of London Heathrow and operating over 300 flights a week, signed up for Altéa Inventory and Altéa Reservation. And further contracted airlines also completed the Amadeus Altéa Suite when they contracted Amadeus Altéa Departure Control, including Air Calin, the international airline of New Caledonia.
A unique development for the year was the expansion of an existing contract with airberlin, which is the second largest carrier in Germany, to cover its entire business, including bookings from both the direct and indirect channels, therefore ensuring consistency across its multiple sales channels. The airline was scheduled to become the newest member of the oneworld alliance, and subsequently did so in March 2012; the ability of Altéa to enable seamless sharing of information with full service partners was a primary driver for its IT transformation. In 2011 airberlin carried over 35 million passengers and flies to 162 destinations in 40 countries. airberlin also contracted for Amadeus Altéa Departure Control, becoming the first hybrid carrier to sign up for the full Altéa Suite.
In May it was announced that Amadeus agreed to dissolve a contract under which United Airlines would migrate onto the Amadeus Altéa Suite in 2013. Following United Airlines' decision to merge with Continental Airlines, and as part of its overall integration efforts, the airline decided to migrate to Continental Airlines' existing IT system and will review its alternatives for a long-term IT solution in due course. United Airlines made a one-time payment to Amadeus of USD $75 million in consideration of the change in plans.
Airline IT - e-Commerce
Progress was also made in the area of e-Commerce, including new clients (with significant new signatures in Asia) and the introduction of new innovative solutions such as Amadeus Dynamic Website Manager. Amadeus provides e-commerce technology to over 70% of the world's top 25 airlines by passengers. During 2011, airlines generated more than €20.5 billion of revenue using our e-Commerce solutions.
Air Canada, the largest airline in Canada, signed a contract to continue its use of Amadeus technology to power its consumer and agency websites, along with the faring behind its global call-centre and airport operations.
Chinese national carrier Air China announced a three year contract extension for Amadeus e-Retail, our internet booking engine. Currently Air China uses the solution to cover 28 international markets, allowing customers to check fares and flight availability, make real-time bookings and benefit from instant e-ticketing. Air China also added several e-commerce products to its contracted portfolio. Further contracts were also signed with other leading airlines for Amadeus e-Retail.
Additional airlines also signed contracts for Amadeus Flex Pricer in the year, such as China Southern, Royal Brunei, and Camair-Co. Flex Pricer is a powerful online calendar search interface for websites which allows airlines to offer a comprehensive range of fare options by 'fare family' bands. Tarom also extended its contract for Amadeus e-Commerce, adding one family product.
Finnair, the national flag carrier and largest airline in Finland, in November became the first airline to implement Amadeus Dynamic Website Manager, one of the latest offerings from the Amadeus e-Commerce portfolio. The single package, which is fully hosted by Amadeus, is uniquely underlined by airline business rules rather than coding changes - and is designed so that business and marketing personnel, rather than IT experts, can make rapid edits to content.
1 The Amadeus Altéa Inventory System provides inventory control, schedule management, re-accommodation and seating management services; and the Amadeus Altéa Departure Control System provides check-in, boarding pass issuance, baggage management, and aircraft weight and balance services.
2 2014 estimated annual PB calculated by applying the IATA's regional air traffic growth projections to the latest available annual PB figures, based on public sources or internal information (if already in our platform).