Our car rental offering was strengthened with the addition of German car rental company Terstappen, increasing the number of car providers available to travel agents using the Amadeus system to a total of 29. Meanwhile there was an increase in the number of users of Amadeus Cars Plus HTML, the user-friendly graphic car booking engine. This included Air Caraibes and its new exclusive car rental partner, Hertz Rent-a-Car, when it selected the service for the airline's website. Amadeus Cars Plus HTML is a business-to-consumer solution that online travel agents and airlines can plug into their existing website.
Travel professionals in North America can now search and book online the worldwide itineraries for small ship cruises available from eWaterways, the niche and river cruise specialists. These are made available via Amadeus Vacation Link, a free point-of-sale portal available to all North American travel agents, which provides access to unlimited travel content regardless of which GDS the travel agent uses. Meanwhile, a new distribution agreement was announced with Silversea Cruises to provide automated booking capability for traditional and online travel agents in the UK and North America. Silversea content is now distributed to travel professionals through Amadeus Cruise and for online sales through the Amadeus Cruise API/Web Services.
In the insurance market, Allianz Global Assistance Group and Europ Assistance began selling their products to a range of airlines via Amadeus Insurance, the automated solution that forms an integral part of the Amadeus Selling Platform and allows Amadeus users to sell insurance and other assistance products. Allianz Global Assistance Group was implemented for Flying Blue, the loyalty program of Air France and KLM, and TAM off-line point of sales; Europ Assistance was implemented for Air Madagascar, for both the online and offline channels.
Contract wins and renewals
A significant number of contracts with leading travel agencies - including online, offline, travel management companies and corporations - were renewed, extended or signed. By the close of the year this resulted in an impressive growth of 1.0 p.p. in our market share of travel agency air bookings. Notable highlights included the following:
In the leisure segment, TUI Travel extended its global partnership with Amadeus for six years. The expanded agreement included distribution in 22 markets. Club Méditerranée, the French global operator of all inclusive holiday resorts, renewed its global partnership with Amadeus for another three years. The agreement included 24 markets worldwide and covered both GDS and IT services. In Spain, a five year agreement was renewed with the travel agency division of Globalia Group, which included the leading market brands Halcón Viajes and Viajes Ecuador.
Online travel agencies (OTAs) continued to be an area of growth. Expedia continued to expand its global footprint in Asia-Pacific and selected Amadeus as its global distribution partner in Thailand, later launching in early 2012. In Europe, eTRAVELi, which through 10 different brands has a combined market share of about 55% of the Nordic countries, signed a renewal agreement which included the incorporation of Travelpartner, which was acquired by eTRAVELi in October 2010. Opodo (UK) and Amadeus launched an Online Cruise Partnership with a customised cruise business-to-consumer application on Opodo.co-uk. Later in the year, the largest online travel company in the Netherlands, Travix, signed a four-year agreement for content distribution and IT services worldwide; Amadeus began providing low fare search and full IT shopping solutions to CheapTickets in 2001 and today provides expertise and global reach to all Travix brands. MakeMyTrip.com, the largest online travel agency in Asia-Pacific, renewed its agreement for the use of distribution technology, including Amadeus Web Services 2.0 and Amadeus Master Pricer.
Similar success was gained in securing contracts with travel management companies. American Express signed a new five year global distribution agreement maintaining the business in our existing markets and extending it into three additional markets in Eastern Europe. Costamar, a leading agency in the travel business industry in the East coast of the United States, signed a new six year global agreement. In the UK, travel management company Ian Allan Travel renewed its long-standing business partnership for another three years. In Scandinavia, a long-term agreement was signed with Vejle Rejser, the largest Danish owned travel management agency, as a full reference customer for its product portfolio. New-Zealand based integrated travel business company The Jetset Travelworld Group signed a long-term agreement for the use of our technology, including Amadeus Sales Management Solutions and Amadeus e-Travel Management. Also in the Asia-Pacific region, Amadeus OneClick, a new tracking and communication tool for travel agencies and travel managers, was launched in Japan to respond to the need for stronger corporate risk management following the earthquake in eastern Japan.
Carlson Wagonlit Travel signed a year-long deal for the provision of the Amadeus Hotel Platform.
Our corporation business renewed a number of contracts with key customers, which included Swiss Re, a leading global reinsurer, extending its Amadeus e-Travel Management partnership for a further three years.
In May a transformational agreement for the Korean market was announced, significantly boosting our strategy for further growth across Asia-Pacific. Plans were announced for Amadeus technology to become widely available to the Korean travel industry for the first time following an agreement with TOPAS, Korea's leading travel information system provider and a subsidiary of Korean Air. The TOPAS partnership to launch a next generation travel agency reservation system will handle more than 50% of all travel agency bookings in Korea. The system, which is based on the Amadeus GDS and customised for the Korean market, increases efficiency for travel agents as well as providing new content options, leading to more sales opportunities.