Over the course of the year in the hotel distribution arena a number of significant deals were signed and a series of key initiatives were launched, confirming our position as the distribution system with the most comprehensive, fully integrated, and unique hotel property content.
A noteworthy landmark was achieved when Amadeus broke through the 100,000 unique hotel properties barrier, following the implementation of content from Destinations of the World (DOTW), a leading global wholesale travel company. This gave Amadeus travel agents greater breadth and depth of choice to drive revenues, improve cash flow efficiency and enhance service. In addition Accor, one of the world's leading hotel operators, extended its distribution agreement to enable over 1,100 of its budget Motel 6 and Studio 6 properties to be booked through the Amadeus system. Also incorporated was Magnuson Hotels, the world's largest independent hotel group representing nearly 2,000 independent hotel properties and resorts across North America and the UK. Travelodge, the UK's long-established and fastest growing budget hotel chain, announced a distribution deal to make its 490 properties in the UK, Ireland and Spain available to Amadeus subscribers, helping Travelodge to attract a wider range of customers including business travellers.
A ground breaking strategic partnership was reached with HRS, the worldwide leading hotel portal for corporate customers, when Amadeus became the first ever global distribution system to make available the hotel content of the portal. HRS has a database of around 250,000 hotel properties, including more than 50,000 independent hotel properties which were previously not available through a global distribution system channel.
This strategic partnership with HRS forms part of our "Multisource" hotel initiative to distribute hotel content from diverse sources. Multisource hotel is part of the Amadeus Hotel Optimisation Package, an initiative launched during the fourth quarter of the year. The package is a complete set of services and technologies for large travel agencies and TMCs to increase competitiveness, grant efficient access to all relevant hotel content and save valuable time for their travel advisers. The portfolio of solutions has two areas: Profit Optimisation, to help large travel agencies and TMCs save time and have more control over global hotel programmes; and Content Optimisation, converting Amadeus into a one-stop-shop for hotel content.
Rail distribution remained a priority growth area and in Germany, Amadeus expanded its cooperation with the international sales department of Deutsche Bahn, the national rail carrier and one of the world's leading passenger and logistics companies. This allowed travel agencies in Italy, Singapore, Malaysia, Finland and Greenland to offer the same tickets and services that are available from Deutsche Bahn offices in Germany. Later in the year Deutsche Bahn and Amadeus also announced a strengthening of their existing strategic partnership with the renewal of their agreement for the full distribution of seats and services across multiple Deutsche Bahn sales channels. As part of this new long-term partnership, Amadeus will be working closely with the rail carrier to further define its distribution strategy, including giving travel sellers access to full content for rail, as well as distribution through the Amadeus e-Travel Management system.
An agreement was signed with Rail Plus, the international specialist rail agency based in Australia and New Zealand. The agreement will see the extensive rail content catalogue of Rail Plus integrated into Amadeus' award-winning front office solution, Amadeus Selling Platform. This will use Amadeus' smart tab technology, which enables the seamless integration of external content into the Amadeus Passenger Name Record, streamlining processes, reducing errors and improving consultant productivity.
Two new innovative solutions were launched for the rail industry: Amadeus Agent Track and Amadeus Web Services Track. These form part of the Amadeus Total Rail Solution and improve the way travel agents sell and book rail travel, whilst helping rail companies to drive sales and growth through the indirect channel. Amadeus Agent Track is an easy-to-use desktop graphical user interface that provides a 'single view' of fares and availability; Amadeus Web Services Track is a toolkit that connects the online travel agent's interface to the Amadeus system.