Throughout the year Amadeus announced the renewal or signature of content agreements with a significant number of carriers. These agreements guaranteed access to a comprehensive range of fares, schedules and availability for Amadeus travel agents. Airlines with which Amadeus has a content agreement represent around 80% of the total Amadeus bookings worldwide.
Enabling airlines to develop their strategy in the high revenue growth area of ancillary services remained a focus. During the year we signed many further contracts and implemented our offering, Amadeus Airline Ancillary Services. This innovative and customisable solution allows airlines to sell ancillary services (display, book, price and pay) across all channels with a fully integrated search, shopping and booking workflow, all in full compliance with industry standards. At the end of the year 17 airlines had contracts for the service. Among these airlines, Danish-based Cimber Sterling and the number two full service carrier in France, Corsairfly, were the first airlines to go live and in production, selling ancillary services on their websites and via travel agencies in Denmark, Norway, Sweden and France. Others such as KLM and Iberia followed and became live during 2011 in their home markets. Travel agencies in the Netherlands can now use the system to process KLM Economy Comfort Seats, and Iberia became the first airline in Spain to offer the service to its travel agency customers. Research published by Amadeus in October estimated that ancillary revenues in 2011 for airlines globally would be around $32.5bn, representing an increase of 43.8% vs. 2010.