In 2011, under the new leadership of President & CEO Luis Maroto, the Amadeus management team continued focusing on consolidating and strengthening our leading market share status in all of our segments. We also remained committed to reinforcing our position at the forefront of the travel technology industry to maintain our notable competitive edge as a transaction provider, whilst also focusing on improving profitability. Additionally, we worked hard on evolving our business to benefit from recent industry trends, particularly in our rapidly growing IT Solutions business, and expanding our reach through a slight reorganisation of our commercial business units.
This success could only be achieved by our continued combined growth in both Distribution and IT Solutions. In Distribution, our global market share of travel agency air bookings 1 increased by 1.0 p.p. and total bookings (including air and non air) increased 5%; in IT Solutions, Passengers Boarded 2 grew by 17.9% to reach 440 million and the number of migrated Altéa customers increased to 100 – significantly, further key airline contract signings for Altéa lifted the projected Passengers Boarded for 2014 to 735 million 3. Further details are laid out below in the relevant sections.
As a result of our continued growth in all business areas, it should be highlighted that total billable travel transactions processed 4, which is a key metric for our overall business, increased by 11.5% to reach 947 million - edging us closer to the one billion landmark.