At Amadeus Asia-Pacific, Corporate Social Responsibility is a strategic tool, which aims to support social and economic development in underprivileged communities.
"Amadeus Cares is the umbrella theme under which we are developing our social responsibility activity, with a special focus on education and children"
Under Amadeus Cares, we have three project areas that mirror our global corporate framework for CSR: Build to give, Run to give, and Educate to give. The aim of these projects is to provide support to local underprivileged communities particularly in Thailand.
Build to give is undertaken in partnership with non-profit Habitat for Humanity who identified local families in need, within Madrid. To date more than 100 Amadeus employees from the regional office – working with professional builders - have helped lay foundations, put up and paint walls of homes for the beneficiaries. In 2012 staff in Bangkok helped paint and clean up a school hit by floods. This is the third edition of Build to give and each year the number of employees increases.
Run to give was designed as a charity event in which Amadeus employees from the regional office were encouraged to take part in charity races to raise funds for the education of students in Thailand that do not have financial resources. In 2012 proceeds went to fund a computer lab in the International Support Group Foundation and grants for university students. In this case also, the number of employees increases year on year.
Educate to give focuses on improving the education of children in underpriveleged areas of Bangkok. In 2012, in collaboration with non-profit WorldVision and travel insurance provider ACE Travel, 40 staff volunteers spent a weekend away with 100 children from very poor areas in Thailand, enjoying different educational activities. On a second occasion, 30 Amadeus staff took 100 children to visit the Planetarium in Bangkok.
"It was such a memorable weekend spending time with the kids and I was so glad to be a part of it, to brighten up
their smiles. I will not miss the next one!!! GREAT JOB"
"Thank you very much for the great activity we had together. The overall activity was just great and a wonderful memory. I would like to have this kind of activity more often so we can get along with the kids and get to know each other..."
Other activity around the world included sports races and marathons in which staff participated to raise funds for preferred charities in diverse markets such as the UK, Germany, Thailand or Australia.
Charity bazaars were also a popular means of fundraising with examples such as Amadeus Italy’s Charity Village. The project in collaboration with non-profit Telefono Azzurro Onlus, aims to gather funds through staff efforts and skills such as making and selling foodstuff, used books etc.