From the results of our social projects and feedback from our project partners, we have confirmed our belief that our unique set of skills and technology, plus the reach of our business network, together, translate into sustainable resources of considerable value to drive social change in many local communities, where we have a presence. In this context, we have laid out the foundation to move forward with manageable, visible steps – starting in 2013 – to ensure bottom-up engagement, steadily increasing geographical reach and a common approach across the Amadeus Group worldwide.
As a first step, evaluation of our Corporate Citizenship programme involved internal analysis of the type of activity carried out until 2012, and its results. During the six- month process, Amadeus management at all our country offices, project partners around the world and the Amadeus Executive Committee provided their appraisal of the impact of the overall approach and on-going projects.
In 2013 – 2014 we will extend the review process to incorporate more views from our key external stakeholders.
To ensure the right level of coordination and high standards of outcome, a set of common and flexible guidelines are made available for the Amadeus community through a dedicated CSR community site. These guidelines, together with the CSR framework support the development of the company’s Corporate Citizenship policy worldwide. Additionally, coordination is being carried out through twice yearly meetings of the global CSR management network, as well as quarterly progress review meetings between the central organisation and each region CSR management.