Our ambition is to gradually but visibly, improve our contribution to society by engaging the resources that make Amadeus unique:
The Amadeus Corporate Citizenship pro- gramme arises from a desire to ensure our contribution to society goes beyond purely commercial expansion. As a global, corpo- rate citizen, we have a duty to interact in a responsible way from a business, social and environmental perspective. In this context, one of the questions Amadeus aims to answer is: how do our activities improve living standards in the communi- ties we work in?
In addition, it makes business sense in the long-term. When managed well, Corporate Citizenship can also facilitate achievement of strategically important goals for Amadeus: