The travel and tourism industry comprises diverse and interdependent sectors which together represent 9% of global GDP and employment worldwide(17). Connecting the complex ecosystem of sellers and buyers of travel, Amadeus is in a privileged position to drive Corporate Social Responsibility (CSR) activities, leveraging underlying technology capabilities, expertise and stakeholder relations.
While the number and quality of CSR projects driven by Amadeus continued to grow, 2012 was also a year of review and self- assessment. We examined Amadeus CSR strategy since its formal establishment in 2008. Our goal was to evaluate the results and impact of our existing programme and thereafter determine how we would continue to grow our contribution. The outcome of this evaluation indicated that while the Amadeus CSR programme was based on a strong foundation, there was significant margin for improvement and more focused growth.
In the reshaped approach, project work is grouped under six programme areas: