“Amadeus Featured Results is an industry game changer, providing travellers with a single place to find and book the best international fares. We see great potential for search to serve as a catalyst for discovery and inspiration –if made simple. Together with Amadeus, we’ve introduced Featured Results at Vayama.com to help travellers cut through the clutter and find exactly what they’re looking for.”
Ted Jansen EVP at Travix International and Head of Vayama.com
Current studies indicate that when looking for information, more than 90 per cent of online users stop searching after the first search engine page display –and travel sites are no exception. Today, when a traveller conducts an online search, most online travel sites return an exhaustive array of results. For travellers, this information overload leads to confusion and frustration, making it overly timeconsuming and complicated to make a purchasing decision.
In the online travel flight search area, Amadeus has delivered the industry first solution making flight search more relevant and simpler for travellers with Amadeus Featured Results™. This solution instantly delivers the four most relevant bookable travel options available: fastest, cheapest, most popular and sponsored. It was presented at the PhoCusWright Travel Innovation Summit in Arizona, U.S.A., and the leading online travel agency focused on international travel Vayama was our partner to design and pilot the solution in beta form on its website, including 100 origin and destination combinations.
Using breakthrough technology, Amadeus provides a unique combination of flight search technology and travel business intelligence data to enhance the online search experience. This works by integrating Business Intelligence data (BI) into the search algorithm, and instantly presenting the top four most relevant, cheapest, fastest, most popular and sponsored recommendations in a tenth of a second.
Amadeus Featured Results uses the Amadeus Massive Computation Platform™ to deliver instant, secure, accurate data and search capabilities. Amadeus’ business intelligence platform stores and analyses live and historical global data, ensuring that key factors like price volatility and itinerary popularity are factored into each result. Aiming for excellence, powerful Amadeus search technology scans live reservations and extracts relevant data for immediate incorporation into search results.
Amadeus Featured Results is part of the Amadeus Search Portfolio™, which includes a wide array of solutions that address the entire trip lifecycle, from inspiration (discovery and learning) through completion (shopping and booking). Full global market availability for Amadeus Featured Results is scheduled for 2013.