Amadeus' social commitment also involves contribution towards humanitarian crises. Emergency help is especially effective when disasters take place close to Amadeus offices, as was the case of the typhoon Sendong in the Philippines, or the floods in Bangkok, where Amadeus collaborated with GMA Kapuso Foundation and the Red Cross respectively.
To support the recovery of Sendai, Amadeus Japan is planning to open a new office in this area, since Sendai was known as one of the best research and technology development environment locations backed up by a wide variety of industry support organisations and educational institutes.
Similarly in Africa, the Amadeus community responded to the hunger and child survival crisis in the Horn of Africa region, which left more than 13 million people in need of humanitarian assistance in 2011.
Amadeus launched an internal campaign across the company through which staff made donations towards UNICEF's crisis relief activity for children in Somalia, Ethiopia and Northern Kenya.
Upon hearing about the catastrophic flooding that had beset parts of Australia, the Philippine ACO quickly set into motion a drive to collect funds that could possibly lend some assistance, and hopefully help alleviate the after effects of the flooding that had occurred in those areas.
Having experienced being on the victim's side of typhoons, the Philippine Amadeus Commercial Organisation (ACO) took upon itself the responsibility. With an ACO-wide fasting, the money that each employee was to spend for lunch was wholeheartedly paid forward as a donation to provide assistance to fellow staff members who were affected by the flooding.
The construction of an orphanage in Haiti by employees represents a great example of the willpower of an employee, who had the chance to identify the opportunity to help and was endorsed by Amadeus US in the fund raising campaign for that purpose.