Developing solutions and services that automate processes and speed up reservations and ticketing procedures of travel agencies are part of Amadeus regular activities in their specific markets. Going further, Amadeus Philippines took a "bolder" step by designating the ACO's lead software architect to develop a tool that has been on the wish list of the organisation for over a quarter of a century now. In his spare time, one volunteer was able to create a system that automates election processes of associations.
In 2011, the Philippine IATA Agents Travel Association Inc. (PIATA) experienced their first ever automated election since they were founded in 1985. Through Amadeus technology and expertise, the organisation was finally able to veer away from a manual electoral process without fear of errors. The 2011 PIATA elections powered by Amadeus were not only more efficient and less time consuming but also eco-friendly as it was designed to be paperless.
The recently concluded election is not only the first automated election for PIATA but for the entire travel industry in the Philippines. In 2012, Amadeus is planning to donate this tool to other non-profit organisations worldwide.