With regard to computer donations, 60 volunteer staff in Madrid re-conditioned 300 personal computers that have been installed in education projects in Cuba, Nicaragua, Gambia, Kenya and Nigeria. On the other hand, other countries where Amadeus branches have also donated PCs to schools and educational institutions include Saudi Arabia, United Kingdom, Germany, France, Mexico, India, Philippines, Thailand and Malaysia. In 2011, airlines such as Iberia, AviancaTaca, Kenya Airways, and Turkish Airlines collaborated in this project by transporting the computers free of charge to the project destinations.
Amadeus Data Processing in Erding, Germany donated the computers to set up the computer room "Aula Amadeus" in the University of Havana, Cuba, whereas Amadeus Madrid sent tables and chairs.
In October 2011, the Kenya chapter of the Global Travel and Tourism Partnership (GTTP) held its first joint members and sponsors event, to mark the donation of 100 computers by Amadeus. The computers were donated to facilitate online training in the tourism program for schools and polytechnics.
GTTP is a non-profit, educational foundation that teaches young people about the travel and tourism industry and its many career options.
In countries that attach a lot of importance to tourism, education is not only offered at colleges and universities, but in high schools also. However in Kenya, where tourism is critical for the country's economy, tourism curriculum in schools is very limited.
GTTPK works with the Kenya education authorities, public secondary schools and industry players in the country, to fill this void and foster teaching of tourism and travel outside of the traditional sector training centres.
Through local sensitisation, workshops and discussions, GTTP uses the study of travel and tourism to provide a quality educational experience for teachers and students, with a strong link between business and public secondary schools, helping students make informed choices about careers in the sector.
The GTTP program goes further and extends basic education to include skills that are beyond numeracy and literacy skills as a means of capacity building. Through it, secondary school students develop skills in critical thinking, problem solving, teamwork, oral and written communication.
Global airlines Kenya Airways and Spain's Iberia, provided free air freight of the hardware, to Kenya, from Spain. The computers have been installed in 17 secondary schools participating in the GTTP- Kenya pilot programme across eight provinces in the country.
The joint initiative by the travel industry players was developed under a framework of cooperation agreements between the organisations, to support sustainable development of tourism, through corporate social responsibility.
Amadeus also continues to support e-learning as is the case of Colombia, where there are 1,200 beneficiaries. 450 of these have already finished level one of the English and French e-learning modules.
Within the CSR education programme, the ministries of tourism of Uruguay and Chile have also joined the Amadeus Tourism Observatory project. Based on booking statistics, the Amadeus Tourism Observatory is an extremely useful forecast tool for their tourism strategies.