Through our social initiatives we support social and economic development in the local communities where Amadeus is present. We enable projects that contribute to social welfare, working jointly with the beneficiary communities. Our social commitment also involves contribution towards humanitarian initiatives, in partnership with others.
To achieve our social objectives, we draw resources from our busines – this includes technology, expertise and staff time. Our unique set of skills and technology, plus the reach of our business network, together, translate into sustainable resources of considerable value, well beyond financial contribution alone.
Further, to secure all the additional resources, material and logistical, that is required to enable project set-up and delivery, Amadeus proposes to develop the projects in partnership with relevant third party organisations, local and international.
In 2011, we developed social responsibility projects in five areas: community, education, technology transfer, fundraising and crisis relief.
In 2011, Amadeus formally subscribed to the Global Code of Ethics for Tourism. The Code of Ethics is a set of principles designed to guide the development of tourism in a way that maximises the socio-economic benefits of the sector, while minimising negative impacts on the environment, cultural heritage and societies across the globe.
By signing the Code of Ethics, Amadeus pledged to uphold, promote and implement the values of responsible and sustainable tourism development. One example of Amadeus activity that reflects this commitment is in Corporate Social Responsibility, where the company supports the empowerment of vulnerable groups through tourism and related technology.