Amadeus is the largest GDS provider serving the worldwide travel and tourism industry, with an estimated market share of air travel agency bookings of 37.7% in 2011. Amadeus holds the number one position in travel distribution in Western Europe and Central, Eastern and Southern Europe, as well as in faster growing emerging regions such as the Middle East and Africa and the Asia-Pacific region. This solid position permits Amadeus to offer extensive distribution reach for global and local travel content. Over 91,000 travel agencies worldwide - both offline and online - use the Amadeus system and over 67,000 airline sales offices use it as their internal sales and reservations system. As of the end of 2011, Amadeus gave access to bookable content from over 420 airlines, 30 car rental companies (representing 35,400 car rental locations), 22 cruise lines, 288 hotel chains and more than 110,000 hotels, 206 tour operators, 102 rail operators and travel insurance in 76 markets, through 23 insurance provider groups with a wide range of local affiliates.
The distribution business also encompasses a broad range of related services and IT solutions for both providers and travel agencies. This includes, for example, new functionalities in our distribution platform for airlines which maximise income and sell ancillary services, as well as to facilitate the booking of other content such as hotels, car rental, rail or cruises, management solutions for corporate travel policies and fare search engines for both traditional and online travel agencies.