New Amadeus hotel content - Destination CUBA !
Amadeus signs distribution agreement with Cuban hotel groups Gran Caribe, Cubanacán and Isla Azúl.
70% of all Cuban hotels now available to all Amadeus agencies worldwide thanks to agreement for the distribution of Gran Caribe, Cubanacán and Isla Azúl hotels
Madrid, Spain, 26 June, 2008 – Amadeus, the leading provider of technology to the travel and tourism industry, has signed an agreement with the Cuban Ministry for Tourism to distribute over 200 hotels represented by the Gran Caribe, Cubanacán and Isla Azúl hotel chains.
These groups, which account for more than 70% of Cuba’s hotel capacity, have placed their trust in Amadeus as a distribution channel to reach travel agencies and increase their market penetration. Today, the more than 94,000 travel agencies using Amadeus around the world will have access to these hotels.
“Distributing our hotels globally through the Amadeus system is a great opportunity for us. The company’s unique capacity and global reach will allow us reach new customers,” said Maria Elena López Reyes, Vice Minister for Tourism.
Furthermore, Amadeus will provide Gran Caribe, Cubanacán and Isla Azúl with management and distribution technology to help these hotel chains to optimise internal processes and expand the visibility of their offering to a worldwide audience.
For the distribution through their own websites, the chains will use the Amadeus Booking Engine, an internet booking engine that updates room, rates and availability information in real-time – for both consumers and corporations or travel agencies with negotiated fares which prefer to book online – and immediate confirmation of the reservation.
“We trust in Amadeus as our technology partner to develop our ambitious project. With their management solutions, we can optimize our processes and, what is more important, we can offer a quality service that meets our clients’ needs and win their loyalty in exchange,” added Ms. López Reyes.
Phillipe Vignau, General Manager of Amadeus Hotel Business Group in Spain, said “The incorporation of more than 200 properties from these three well-known Cuban chains, which represent 70% of the hotel offering on the island, adds value to Amadeus travel agents who can now book these hotels more easily.”
“The solutions we will provide to these three chains will help to increase the efficiency and visibility of all their properties. This agreement is a clear example of how a client can take advantage of the synergies of the integration of our solutions for the hotel industry which cover the whole process, from showing the offering to the potential client until the client leaves the hotel, including the internal management of the property, occupancy analysis and forecasting,” said Mr. Vignau.
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About the hotel properties |
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Three new hotel chains with properties located throughout Total Number of properties: § 131 Hotel Chain Names: § ISLAZUL GROUP (IZ) § GRAN CARIBE (GC) § CUBANACAN GROUP (CO) ISLAZUL GROUP § Amadeus Chain code IZ § 64 properties under this chain code § More information on AIS pages in Amadeus: GGHTL IZ GRAN CARIBE § Amadeus Chain code GC § 23 properties under this chain code § More information on AIS pages in Amadeus: GGHTL GC CUBANACAN GROUP § Amadeus Chain code CO § 44 properties under this chain code § More information on AIS pages in Amadeus: |
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City codes where properties can be found |
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AVI AVI CIEGO DE BYM GRANMA BYM BAYAMO CCC CCC CAYO CFG CMW NUEVITAS CMW CAMAGUEY CYO ISLA DE LA JUVENTUD GAO GUANTANAMO GER ISLA DE LA JUVENTUD HAV SANTA CRUZ DEL NORTE HAV LA HABANA HAV CIUDAD DE LA HABANA HOG PUERTO PADRE HOG HOLGUIN HOG BANES MJG MAYAJIGUA MZO PILON MZO NIQUERO MZO MANZANILLO MZO BARTOLOME MASO QPD PINAR DEL RIO SCU SANTIAGO DE CUBA SNU VILLA CLARA SNU SANTA CLARA SNU REMEDIOS SNU CAIBARIEN SNU CORRALILLO TND TRINIDAD TU0 LAS TUNAS USS SANCTI SPIRITUS VRA VARADERO VRO VRO |
