Poll

Social media is becoming an increasingly important source of communication with your customers and for interaction between customers. Which of the following do you use most often to consult for reviews of your hotel(s)?

Corporate Website Corporate Website

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GDS Marketing Products

GDS marketing products are available from the 4 GDS companies: Amadeus, Galileo, Sabre and Worldspan. They can be categorised as follows:

a) Source Market Advertising
  • Messages are displayed to travel agents based on their geographical location when they login to their GDS system. Hotels can select whether the advert is to be loaded globally, to agents in one or more countries, or even to agents in a specific city.
  • Hotels can also achieve preferred placement by purchasing top page slots on hotel search results. Research shows agents are up to 3.5 times more likely to select hotels that appear at or near the top of a hotel display.
b) Destination Advertising
  • Promotional messages are placed on availability displays (air, hotel, car options) and are triggered by the destination and/or date of travel input in the agent request.
 
Why include GDS Advertising as an integral part of your communications strategy?
  • Brand Awareness: GDS marketing offers a potential viewing audience of 490,000* booking agents around the world.
  • Increase Occupancy/Revenue: reach travel agents directly at the critical point of sale, when travel decisions are being made.
  • Unique Targeting Capabilities: full flexibility to customise your communication reach, from global viewership to a specific city location. And, the addition of local language content has high impact for maximum effect.
  • Evaluate: Measure the reach and value of your advertising spend with tracking tools and statistics.

Contact us today so we can help create a customised GDS marketing campaign that will work for you.

* Source: PhoCusWright White Paper – “The Role and Value of Global Distribution Systems in Travel Distribution" Jan 2010

Benefits of joining Amadeus LinkHotel:

Exclusive Amadeus LinkHotel member benefits: sign-up marketing package, specialist product information, representation at major trade events and much more…

Web booking engine functionality: 'Amadeus LinkHotel Web'.

Global recognition of an established and respected travel industry brand.

Multi-GDS and IDS connectivity.

Centralised content management solution: 'Amadeus LinkHotel Web Planning'.

Consortia and Corporate RFP management.

Business reporting: 'Amadeus LinkHotel Reports'.

The latest hotel distribution technology based on open standards and OTA compliant: offers unparalleled scalability and reliability guarantees.

Automated commission processing: 'Amadeus LinkHotel Commissions'.

Flexible membership options: solutions are modular and scaleable, so can be upgraded at any time to suit each hotel company’s inidividual requirements.

Voice reservation booking tool: 'Amadeus LinkHotel Voice'.

Customised product training.

Dedicated Account Manager, ensuring streamlined support from signature to activitation, and our ongoing advisory service post-launch.

Competitive fees, with no hidden costs. Our business model integrates all services into a single transaction fee.

PMS and RMS interfaces.

Long-term commitment for continued investment in Amadeus LinkHotel technology solutions, sales tools and marketing services.

GDS marketing advisory service.

Please contact us to find out more about joining Amadeus LinkHotel

Download LinkHotel Brochure (PDF) LinkHotel Web Planning Introduction Members' Area
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