GDS marketing products are available from the 4 GDS companies: Amadeus, Galileo, Sabre and Worldspan. They can be categorised as follows:
a) Source Market Advertising
- Messages are displayed to travel agents based on their geographical location when they login to their GDS system. Hotels can select whether the advert is to be loaded globally, to agents in one or more countries, or even to agents in a specific city.
- Hotels can also achieve preferred placement by purchasing top page slots on hotel search results. Research shows agents are up to 3.5 times more likely to select hotels that appear at or near the top of a hotel display.
b) Destination Advertising
- Promotional messages are placed on availability displays (air, hotel, car options) and are triggered by the destination and/or date of travel input in the agent request.
Why include GDS Advertising as an integral part of your communications strategy?
- Brand Awareness: GDS marketing offers a potential viewing audience of 490,000* booking agents around the world.
- Increase Occupancy/Revenue: reach travel agents directly at the critical point of sale, when travel decisions are being made.
- Unique Targeting Capabilities: full flexibility to customise your communication reach, from global viewership to a specific city location. And, the addition of local language content has high impact for maximum effect.
- Evaluate: Measure the reach and value of your advertising spend with tracking tools and statistics.
Contact us today so we can help create a customised GDS marketing campaign that will work for you.
* Source: PhoCusWright White Paper – “The Role and Value of Global Distribution Systems in Travel Distribution" Jan 2010
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