Critical to the success of your distribution strategy is the ability to have access to reliable and accurate booking data to monitor the performance of your hotels and the different channels you are using to sell your hotel rooms.
5 good reasons to take business intelligence seriously:
- Track business at each hotel by day, month, year for both historical and ‘on-the-books’ reservations
- Gain a detailed view of the most productive sales channels
- Implement targeted marketing campaigns based on acquired knowledge of customer and channel behaviour
- Track the success of promotional campaigns
- Adjust future rates and inventory, accordingly to observed trends, to maximise occupancy and profitability
Amadeus LinkHotel members can view basic booking reports directly from Amadeus Web Planning, or for more detailed statistics on competitor behaviour and market share, we have partnered with Valnest Hospitality, providers of hotel business intelligence.
Please contact us for more information on Amadeus LinkHotel Reports.
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