As well as ensuring your hotels can be booked on the major GDS and IDS sites, managing your voice reservations and providing a real-time booking engine on your own branded website present new technology challenges.
The argument for voice bookings
In recent years, online travel sales have risen beyond all expectations, but a substantial number of consumers still prefer to book on the telephone. Voice reservations account for 22%* of business for major hotel brands, and in our own research, this number rose to more than a third**.
The argument for brand website bookings
And while internet travel retailers are focusing more on hotel content, 70% of all hotel web bookings originate from hotel brand sites*.
Help is at hand…
In addition to providing multi-channel distribution services, Amadeus LinkHotel offers our hotel members an automated voice reservations tool with full booking functionality, and an online web booking engine using the latest internet reservations technology. With our complete suite of IT tools and services, you can target all potential travellers, regardless of their booking method of choice.
GDS, IDS, Web and Voice bookings – how will you efficiently control the sale of your hotel rooms across all channels? There is one simple solution: Amadeus LinkHotel Web Planning – a centralised rate and inventory management tool designed with your needs in mind.
* Source: TravelClick eMonitor and eTrack Reports – 2009 YTD
**Telephone research conducted by Amadeus with a representative sample of Hoteliers in December 2009.
