Sales Solutions & e-Commerce

Sales-driven solutions which facilitate the booking process for your reservation agent or direct consumer, and target your hotel at the critical point of sale

GDS agents can make their property choice from a database of over 74,000 hotels worldwide, and potentially millions of consumers have direct access to your hotel website. How can you ensure these two customer segments will choose your hotel and have a successful booking experience?

Amadeus has developed highly targeted advertising products to market your hotel directly to your selected GDS sales agents at key points in the booking process. In addition, we offer a sophisticated booking engine which is seamlessly integrated into the reservation process on your own website. Both tools can generate incremental sales for your property.

Amadeus Advertising Features
‘Highly targeted onscreen messaging displayed at the point of sale’

Amadeus Advertising products fulfill two distinct objectives: target GDS sales agents with promotional news and rates at their source location, target GDS sales agents with critical destination information as they are booking into your city:

Source Advertising

Amadeus Broadcast Message
You have just received a group cancellation for next week and your hotel is now showing available rooms, your Consortia rates have been updated to include breakfast with immediate effect, agents in Stockholm are invited to your new hotel opening next Friday…

The Amadeus Broadcast Message is your tool to deliver immediate sales information to a highly targeted group of GDS agents
Transmit your message to the city, country or even agency chain you wish to target
Your communication is instantaneously sent to the Amadeus message queue of your target audience and cannot be removed until viewed

Destination Advertising

Amadeus Availability Message
Your flagship property in the centre of Paris has been refurbished, you are running a special weekend promotion for February arrivals, your hotel is closing for 2 weeks due to essential maintenance work...

No other advertising media (print, radio, television, web) can ensure your promotional message is so time and destination specific
The Amadeus Availability Message is loaded to display when your destination is requested by agents for the arrival dates your information reflects (i.e. only show my weekend rate promotion when PAR is requested by agents shopping for February arrivals) OR it can alternatively be displayed for the dates your agent is carrying out the booking (i.e. show my message for the next 2 weeks every time an agent books PAR for any future date)
This message can be displayed on hotel and/or airline neutral availability screens

Amadeus Instant Preference: (Positioning Product)
Imagine being able to place your hotel at the top of a hotel multi-property availability display and hotel list! You are effectively bringing your hotel product to the top of the shelf, and achieving instant ‘eye-balls’ amongst booking agents ‘shopping’ for your city.

The Amadeus Instant Preference (AIP) product enables you to achieve this preferred positioning providing maximum visibility and immediate booking opportunities for your hotel. (Research shows that agents are 3.5 times more likely to select hotels that appear at or near the top of hotel displays)
A hotel property can subscribe to Amadeus Instant Preference for a specific city or airport code, and for a given period of time (6 or 12 month period)
The AIP hotel will be displayed first assuming no other qualifying search criteria have been included in the agent shopping request (i.e. special rate, chain code). If the search is qualified, hotels meeting these criteria will be displayed first, and if within this group there is an AIP hotel, it will go to the top of the list

Message Characteristics

All messages are booked on a first-come, first-served basis
14 languages can be simultaneously loaded at no extra charge
Viewership can be tracked to measure the effectiveness of your Availability Message advertising
All messages can include a reference to your own Amadeus electronic brochure (AIS pages) where you can provide additional information regarding your promotions or news

Amadeus Hotel Booking Engine Features
‘Online reservation tool with real-time booking functionality’

A potential guest visits your website to understand more about your product offering and should then have the option to make a direct booking. Investing in reservation technology is a costly exercise, requiring specific expertise and continuous investment. Amadeus provides this sales tool at a fraction of the cost with the following features:

The Amadeus Hotel Booking engine is transparently integrated into the reservation process, keeping your web page branding intact at all times
Your guest views an attractive booking mask in local language with the dynamic room/rate options you wish to sell
The Amadeus Hotel Booking Engine delivers immediate reservation confirmation and booking rules to your guest and to your hotel via email. With an interface to the Amadeus PMS (property management system), you can also seamlessly adjust your inventory.
In addition, your corporate customers can access their contracted rates with a secure password set-up

Our Impressive Track Record

450+ Amadeus hotel specialists are dedicated to serving our hotel partners
Hundreds of hotel customers now boast sophisticated web booking technology on their own website
Thousands of empty hotel rooms have been filled, and important news items communicated thanks to the highly targeted Amadeus Advertising products

Contact us
Please contact us so we set about the process of bringing more guests to your hotels.