Amadeus Hotel Platform
A pioneering solution that offers a central reservation system and more.
Designed and developed from the ground up exclusively for hotels, Amadeus Hotel Platform is the first single application to combine reservation, property, revenue and content management systems with global, multi-channel distribution.
Industry challenges
In recent years, the hotel industry has grown and diversified at an unprecedented rate, bringing with it multiple IT applications to automate distinct areas of the hotel business. As a result, processes are complex and fragmented, as well as time-consuming and costly. At the same time increasingly savvy guests are demanding more choice and superior service at the best possible price.
Speed is of the essence in today’s hotel industry. Success in this fast-moving environment requires intelligent, innovative technology that simplifies and consolidates reservations, distribution and customer management systems, providing greater efficiencies and more revenue.
Transform your business
Amadeus Hotels has developed an industry-first solution to help you move faster. Amadeus Hotel Platform is the largest ever hotel IT project undertaken by a technology partner and the most significant hotel technology transformation in 30 years.
With one single image of all booking and guest data, you can:
| Think Faster: | Identify opportunities quicker with immediate access to consolidated data across all areas of your business. |
| Sell Faster: | Optimise both direct and indirect sales channels by instantly controlling inventory, rates and business rules by distribution channel. |
| Act Faster: | Personalise and enhance the hotel stay experience with real-time access to guest preferences and booking history across all touch points. |
| Adapt Faster: | Open systems technology and streamlined processes enable you to grow markets quickly and cost-effectively. |
Read more about the benefits of our hotel booking system
Key features in a flash
An integrated central reservation, property, revenue and content management system with global, multi-channel distribution which enables you to:
- Streamline rates and hotel inventory management thanks to a single view of reservations, guest and partner profiles, accessible at all hotel touch points.
- Manage and customise textual and multi-media descriptive content across all channels quickly and easily, with a single entry-point solution.
- Optimise demand using native revenue management features and by implementing dynamic pricing and rates, that adjust according to market conditions.
- Diversify your revenue with merchandising strategies to up-sell and cross-sell rooms and services within your brand. Book additional travel components to complete your guest’s trip requirements, i.e. air, car or insurance.
A unique, multi-channel reservation and distribution platform which brings you:
- Instant and seamless access to both indirect (travel agencies - traditional and online) and direct sales channels (your own websites and call centres).
- Control of all distribution outlets which are centrally managed, facilitating both rate parity and customised rate and content feeds. These are determined by channel behaviour and performance.
A centralised view of guest and partner profiles which enables you to:
- Understand the value of every guest and partner based on accumulated knowledge of their preferences, historical performance and revenue contribution.
- Deliver a high-quality and consistent customer experience throughout all sales outlets, reinforcing brand values and building long-term relationships.
Scalable, flexible open systems technology which brings you:
- Confidence in a stable and reliable provider capable of high-volume transaction processing.
- Continuous and fast-to-market enhancements based on the community of hotel companies’ requirements as well as private developments.
- Full flexibility to integrate with your internal systems and interface with third party modules.
- A low cost ownership model and transaction-based pricing.
Amadeus Hotel Platform offers more than a central reservation system. It is a fully integrated, yet modular solution. For more insight into the individual modules, please see our Amadeus RMS, Amadeus PMS, Amadeus POS and Hotel Distribution information.
