New research demonstrates that booking cars with Amadeus can save travel agents time and money
Amadeus recently carried out field research to determine the time required by travel agents to book car rental, comparing 3 car booking solutions: Amadeus Cars, car rental websites and call centres. The study, which was conducted by international consultancy ALTEN Ingeniería, took place within 30 medium sized travel agencies located in France and Spain. Crucial to the credibility of the results, was that the car booking scenarios used to test the speed and ease of use of each solution, were observed in a normal travel agency environment and by a neutral team of researchers
Results from an external study into agent booking performance show exciting new evidence that Amadeus Cars outstrip brand sites and call centres in terms of speed and cost savings
Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, recently carried out field research to determine the time required by travel agents to book car rental, comparing 3 car booking solutions: Amadeus Cars, car rental websites and call centres.
The study, which was conducted by international consultancy ALTEN Ingeniería, took place within 30 medium sized travel agencies located in France and Spain. Crucial to the credibility of the results, was that the car booking scenarios used to test the speed and ease of use of each solution, were observed in a normal travel agency environment and by a neutral team of researchers.
Danilo Spada, from ALTEN Ingeniería, who managed the project on behalf of Amadeus commented: “the study showed that Amadeus Cars was the most effective solution of the three when travel agents book car rental for their clients” and illustrated this point by saying “when comparing the results, Amadeus Cars is, on average, 01:12 minutes (46%) faster than microsites, and 01:47 minutes (59%) faster than call centres. In terms of annual cost savings, this equates to €35,000 - €98,000 for large travel agencies and €7,000 - €19,000 for smaller agencies.”
In interviews with travel agents, it became apparent that one of the main advantages of Amadeus Cars is the ability to integrate different booking elements of a trip into one PNR. Such automation enables agents to work faster and manage the customer booking more effectively (for example, make trip modifications, send updated itineraries and enable back office integration, with minimal manual intervention).
“With travel agencies needing to find ways of improving productivity, reducing costs, and increasing revenue, we can now demonstrate with hard facts and figures that by using Amadeus Cars, we can help agents achieve these goals” comments Jérôme Vanazzi, Director of Amadeus Cars.
The White Paper, detailing the productivity, revenue and qualitative analyses of this study, as well as the different booking scenarios used to make the comparisons, can be downloaded at: www.amadeus.com/showmethevalue and is entitled “Measuring how travel agents can profit from car booking solutions”.
