Merchandising

Low Cost
unbundling

Changing trend

Everything began when Low Cost airlines arrived on the scene

Merchandising and differentiation

Traditional airlines need to sell Ancillary Services to boost income

50% of clients
want to buy them at the time of purchase

$3.8bn.
Income generated in 2014 by 63 airlines
$17.5
Average income per passenger
$5
Whilst in a normal booking, the net profit per ticket and passenger is

The objective is...

Travel agencies

TO OFFER A COMPLETE SERVICE TO THEIR CLIENTS

Quick and simple personalisation

The Traveller

TO RECEIVE PERSONALISED SOLUTIONS

Freedom of choice, comparison and transparency

Airlines

TO GENERATE ADDITIONAL INCOME, OFFER NEW PRODUCTS

Sale of Ancillary Services and Fare
In order to provide additional value
LCC disruption
XML EasyJet with Amadeus
Amadeus Ancillary Services
NDC
Amadeus Merchandising Platform + Fare Families

Amadeus Solutions

Amadeus
Ancillary Services

Amadeus Ancillary Services allows airlines to sell a wide range of flight and non-flight related services through the indirect channel

  • VIP lounge
  • Speedy Boarding
  • Airport Parking
  • Sport equipment
  • Extra baggage
  • Pets
  • Seat reservation
107 AIRLINES contracted
71 AIRLINES implemented
February 2016 figures
Amadeus Ancillary Services

Amadeus
Fare Families

Re-Bundling

Offers different fares which gather different services. In some cases based on client segments: flex fares, premium...

  • Segmentation Recommending the fare which adapts best to each client's requirements.
  • Branding Improving the differentiation of your products.
  • Up Sell Improving the sale of added value products.
  • Simplicity Being able to acces all the possible offers and associated benefits
33 AIRLINES contracted
22 AIRLINES implemented
February 2016 figures
Amadeus Fare Families

Amadeus Merchandising Platform

Let's shape the future of travel

***source: Ideaworks in December 2014.