Future Traveller Tribes 2020
This global report for the first time brings together the major trends in consumer behaviour, geo-economics, politics and technology, to understand what could be the most dominant and interesting groups of travellers in the next 10-15 years.
This report is an attempt to understand how demographic, geographic and political trends might shape the travellers of the future. It is intended to stimulate debate about what the future holds for the travel industry and where opportunities may lie.
The report's focus is on answering four key questions:
- What will the travellers of the future look like?
- How will their needs change?
- What will travel providers need to do to secure customer loyalty?
- How can technology enhance the customer experience?
The report was developed by The Henley Centre HeadlightVision in partnership with Amadeus. Forecasting experts were employed to identify and segment groups – or traveller tribes; four groups in particular were singled out for further analysis.
The report is available in English, German, French and Spanish.
Download the Traveller Tribes Full report
