Revenue management

Beyond airline loyalty programs to modern targeting techniques

Personalization has been used with great success at companies such as Amazon, Netflix and Pandora....

Digital transformation: an opportunity for offer optimisation

The airline industry is moving from selling seats and ancillaries, to selling products and experiences....

How SAS turned complexity into opportunity with Amadeus revenue management technology

Since the early 1990s, Scandinavian Airlines (SAS) has long been acknowledged as a leader in airline...


Kicking off a digital revolution for airlines with ‘Total Offer Optimization’

The fourth industrial revolution is well underway. It’s fuelled by the digitalisation of everything....

Key to airline profitability is combining merchandising and revenue management

Profitability can be challenging in the airline industry. An IATA study from 2013 concluded that the return...

Three’s Company: Air Tahiti Nui, Nextjet, and Adria Airways adopt next gen revenue management tech

What do the Arctic Circle, Adriatic Sea, and the Pacific Ocean have in common? Several key airlines in these...


Just like seasons, demand changes!

“Winter is coming”, a cliché that every Game of Thrones (GoT) fan has reiterated at every single...

Who, what, where, when…why is event visibility important in revenue management for airlines?

Born in New Zealand and emerging out of Online Republic (recently acquired by Webjet), PredictHQ is addressing...

Consumer behaviour is the key to optimising and growing airline revenue

Airlines face no shortage of challenges and opportunities when it comes to optimising total revenue....


Innovative revenue management technique earns airline industry acclaim

Since the emergence of revenue management nearly 40 years ago, its objective of maximising airline revenue...

5 more examples of predictive analytics in the travel industry

Previously, I listed 5 ways the travel industry uses predictive analytics. These ranged from recommender...

Luxair implements Amadeus revenue management technology

We’ve been working closely with Amadeus since 2014 to optimise our business processes with a view towards...