Reports

Strengthening the airport value proposition by harnessing digital transformation

Today, digital transformation is a priority for airports, as well as many other organisations. The challenge...

Empower travellers with accessibility needs by focusing on the complete travel experience

Of the 15% of the world’s population with some degree of accessibility needs, many are already using...

How do airline customers decide the price is right?

The theory of bounded rationality is about economic decision-making where, rather than seeking the perfect...


Kicking off a digital revolution for airlines with ‘Total Offer Optimization’

The fourth industrial revolution is well underway. It’s fuelled by the digitalisation of everything....

Let’s make accessible travel a reality

More than two billion people around the world have accessibility needs due to disability, temporary or permanent,...

How can airlines influence the choices of travellers?

The saying goes that everybody has a price. But in order to have a price, everybody has to have a value....


Harnessing the potential of blockchain in travel

From autonomous drones to the latest in artificial intelligence, we keep an eye on innovation in all its forms....

What do travellers really value when they buy an airline ticket?

Before he was kitesurfing with President Barack Obama, Richard Branson offered a new entrepreneur some...

What if the travel industry stagnates in the West, but grows in Asia?

The last of the four scenarios A.T. Kearney formulated in its ‘What If?’ report, which imagines...


What if economic recession and populism stifle innovation in the travel industry?

A.T. Kearney formulated four scenarios imagining the future of travel in its ‘What If?’ report....

Four travel industry reports to check out now

We are developing technology for the travel industry that is built on a foundation of research and innovation....

What if the world became more integrated, instead of more fragmented?

The world is already becoming more interconnected with the Internet of Things. What if this trend continues...