Personalisation

Balancing priorities to deliver greater return and a better business travel experience

Business travel is a continual balancing act. The corporation is looking for a greater return on investment...

Beyond airline loyalty programs to modern targeting techniques

Personalization has been used with great success at companies such as Amazon, Netflix and Pandora....

Malaysia Airlines takes personalisation to the next level with cutting edge technology

The airline industry is highly competitive, and travellers now have more choices than ever before. This...


The data revolution requires a new mind-set for airlines

“It is a capital mistake to theorize before one has data.” - Sherlock Holmes. I’m a big proponent...

Who knew that senior travellers in India like to CouchSurf!

India’s massive population is embracing travel and fuelling growth across the board. This diverse...

Digital continues to shape the conversation in the airline industry

What springs to mind when you hear the word "digital"? The term can mean anything and everything. What...


Luxair enhances its online offer and customer digital experience

Luxair, Luxembourg’s flag carrier, has for the past few years been immersed in a strategic journey...

Intelligent service will be the norm at the hotel of the future

Everything in the travel industry is getting smarter. Hotels are riding this wave of innovation by taking...

How hoteliers are delivering a personalised guest experience

Subtract the destination and, for most travellers, hotels feel pretty much the same the world over....


How personalisation leads to unforgettable guest experiences

It may sound obvious, but in the hospitality business it’s a point that cannot be reiterated enough:...

2017: The year we talk to robots

2015 was the year of the internet of things. 2016 was the year of virtual reality. What is in store...

Are you wearing your boarding pass?

  'Wearables' have existed forever (remember the calculator watch or even digital hearing...