Merchandising

How focusing on the customer experience helps TAP Air Portugal increase revenues

Since 1945, TAP Air Portugal has striven to provide our customers with the best possible travel experience....

A true revolution for the airline industry in Latin America

The explosion of low cost carriers in the region and their anticipated growth – a true revolution for the airline...

Air Serbia looks towards the future with merchandising mindset

We are the proud national carrier of Serbia with roots that go back 90 years. Air Serbia provides premium...


“It’s Only a Matter of Going”: Views on the Future of the Airline Business from Palm Springs

In the 1962 movie Lawrence of Arabia, T.E. Lawrence looks out across a desert, considered impassable....

How do airline customers decide the price is right?

The theory of bounded rationality is about economic decision-making where, rather than seeking the perfect...

The data revolution requires a new mind-set for airlines

“It is a capital mistake to theorize before one has data.” - Sherlock Holmes. I’m a big proponent...


Skift and Amadeus onstage at the Skift Global Forum

The travel industry, like many others, has a whole host of connected groups and affiliates surrounding...

Asia Pacific airlines moving ahead in customer centricity and merchandising

“Heterogeneity” represents one of the most important concepts in airline marketing. It’s the difference...

Luxair enhances its online offer and customer digital experience

Luxair, Luxembourg’s flag carrier, has for the past few years been immersed in a strategic journey...


Real time behavior is the best predictor of relevance to airline customers

I used to fly to Seattle with some frequency. But I might as well have been two travelers: one was the business...

Why merchandising is key to TAP’s traveller experience and growth strategy

For more than seven decades, TAP has extended Portugal’s hospitality to millions of travellers around...

South African Airways uses personalised merchandising to unlock revenues

One of the key values of South African Airways is to meet the unique needs of our customers by tailoring...