Loyalty

How airlines can maximise the potential of infrequent travellers

Did you know that, globally, infrequent travellers represent between 50 to 80% of airline customers?...

Loyalty 2016 kicks off with some spice and sticky rice

We are in the exciting city of Bangkok at the Loyalty 2016 event organised by Flightglobal and Global...

Traveller Tribes of Guadeloupe gather to discuss loyalty

Cultural Purists, Obligation Meeters, and Reward Hunters were all present at the 12th Amadeus Loyalty...


Better loyalty management starts with personal connections

When Amadeus Loyalty Management was first being developed, it was done based on research on the leading...

Loyalty 2015 conference highlights customer centric strategies for airlines

The 7th annual Loyalty 2015 conference in Istanbul brought together key players from the airline industry...

Personalisation is the key to traveller loyalty

The first airline Frequent Flyer Programme (FFP), contrary to popular belief, was introduced by United...


Recipes for success from the Loyalty 2014 Conference

The Loyalty 2014 Conference, which took place this week in Amsterdam, provided plenty of food for thought...

The futuristic fantasy of customer loyalty

In 2000, around the same time that British Airways and Qantas were partnering with Amadeus to develop...