fare families

All aboard for merchandising’s next act in North America

Merchandising, personalization, retailing and unbundling have been center stage in the industry for the past...

SWISS to launch Fare Families through all channels

SWISS will be the first airline to launch Lufthansa Group’s branded fares across the direct and indirect...

Bringing the magic of branded fares for airlines to Expedia

There’s nothing more awesome – in that, awe-inspiring way – than the big data of travel. Equal...


The ancillary effect: an evolution in the online travel supplier chain

After several years and significant investment, 2014 will finally see a further boost in the adoption...

Merchandising from a different perspective – Win-win-wins

Despite an overall improvement in the global economy, airlines' profitability remains under pressure....

To bundle or not to bundle? How airlines can increase merchandising success

Whenever we meet airlines and talk to them about their revenue strategies, the same major themes seem...