Embracing Airline Digital Transformation

How do airline customers decide the price is right?

The theory of bounded rationality is about economic decision-making where, rather than seeking the perfect...

Kicking off a digital revolution for airlines with ‘Total Offer Optimization’

The fourth industrial revolution is well underway. It’s fuelled by the digitalisation of everything....

How airlines can better communicate the value of offers

Where’s the first place you go when seeking information about an unfamiliar brand? The phone book,...


Digital transformation is igniting the spark of the travel industry

It is a well-worn expression that travel broadens the mind and anything that makes travel better can only...

How can airlines influence the choices of travellers?

The saying goes that everybody has a price. But in order to have a price, everybody has to have a value....

What do travellers really value when they buy an airline ticket?

Before he was kitesurfing with President Barack Obama, Richard Branson offered a new entrepreneur some...


We’re not just embracing airline digital transformation – we’re loving it!

Has there ever been a better time to be part of the airline industry? The pace of change is staggering...