digital transformation

Asian airlines en route to digital transformation

For one of the most unpredictable industries in the world, airlines have had a spell of good weather....

Digital transformation: an opportunity for offer optimisation

The airline industry is moving from selling seats and ancillaries, to selling products and experiences....

Maintaining an omni-channel approach to customer service key for airlines

Despite the heightened role of technology in the Fourth Industrial Revolution, air travel consumers are continuing...


How can airlines influence the choices of travellers?

The saying goes that everybody has a price. But in order to have a price, everybody has to have a value....

What do travellers really value when they buy an airline ticket?

Before he was kitesurfing with President Barack Obama, Richard Branson offered a new entrepreneur some...

We’re not just embracing airline digital transformation – we’re loving it!

Has there ever been a better time to be part of the airline industry? The pace of change is staggering...


Low cost long haul & digital transformation, the talk of the Aviation Festival

As carriers such as Norwegian have demonstrated, Low Cost Long Haul (LCLH) is working, and it’s...