Data Science

Why artificial intelligence could be a game-changer for the travel industry

Once upon a time planning a holiday meant that you had to actually leave your home and visit a travel...

What happens when machine learning meets digital advertising?

Have you ever wondered how it’s possible that the advertisement on your screen shows exactly what...

The explosion of digital data and a new age of intelligence in travel

The last five years have seen an explosion of digital data. On one hand, this can be overwhelming, but on the other,...


Ten things to look for when hiring a data scientist

Occasionally, data scientists are perceived as a commodity, much like pieces of software. The thinking...

10 things I wish people understood about data

The analogy I like to use to describe what I do for some of my non-data scientists friends is the process...

10 ways data science can improve your travel experience

The advent of new big data technologies and major technical advances in the fields of data science and...


10 ways data science impacts travel

I began my career as a research scientist, where I was challenged to extract signals from noise. Years...

10 things you didn’t know about data scientists

Editor’s note: It’s been labelled the sexiest profession of the 21st Century, one where demand has raced...

10 ways travel businesses can benefit from data science

Travel businesses play in a global market, where cities and tourist destinations are competing to attract...


10 reasons why Data Scientist is the sexiest job of the 21st century (or not)

I joined Amadeus’s team of data scientists coming from an Astrophysics background. Although I enjoyed...

10 things data science will help us achieve in the future

I had to stop and think before articulating some of the things that data will change in the future, because...

10 reasons why I love data and analytics  

Not long ago, I was in a job interview at a small software start-up. This was the third round of interviews...