Big data

Inspiring travellers’ choice of destination with big data

New deal sites, last minute offers, the rise of Low Cost Carriers (LCCs) and economic growth in emerging...

The realisation of digital innovation

How should the global aviation industry address the opportunities and challenges of digital disruption?...

Amadeus and UNICEF aim to foster social innovation through big data

  A highly connected world inevitably has an impact on the way diseases are spread, as demonstrated...


Why data-driven companies are more likely to succeed

This week at the CAPA Asia Aviation Summit, I participated in a lively panel discussion on the opportunities...

What the travel business can learn from Netflix

In the last few years, Netflix has revolutionised the way television is developed by deciding which...

Harnessing the power of big data, analytics and Travel Intelligence to define the future of travel

Big data and analytics has a pivotal role to play as the travel industry continues to evolve: new entrants...


Big Data, Airlines’ holy grail, and Amadeus Booking Analytics

Identifying new opportunities for growth has always been a strategic priority for airlines. Understanding...

5 more examples of predictive analytics in the travel industry

Previously, I listed 5 ways the travel industry uses predictive analytics. These ranged from recommender...

5 examples of predictive analytics in the travel industry

Forget about Minority Report and its sexy gesture interface - predicting the future is very different...


What are the expectations of today’s travelers?

Euromonitor recently released a study on global travel trends in 2015 that indicated technology is transforming...

Ten things to look for when hiring a data scientist

Occasionally, data scientists are perceived as a commodity, much like pieces of software. The thinking...

10 things I wish people understood about data

The analogy I like to use to describe what I do for some of my non-data scientists friends is the process...