Multi-channel, collaborative approach is the key to ancillary revenue growth
Posted by Holger Taubmann (SVP Distribution, Amadeus IT Group) Airlines are forecast to benefit from an 11.3% increase in ancillary revenue for 2012 worth more than $3.6 billion, according to the third annual Amadeus Worldwide Estimate of Ancillary Revenue. Research conducted by IdeaWorksCompany for the report indicates that the global revenue generated beyond flight sales [...]
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