airline merchandising

What you see, is what you get: Amadeus and Routehappy partner to enhance flight shopping

Think back to the last time you bought something online. Maybe it was a pair of shoes. Before hitting...

It’s all in the numbers: Amadeus airline distribution continues to rev it up

I can’t think of a more exciting time to be part of this fantastic industry! It’s no secret that...

Air Serbia looks towards the future with merchandising mindset

We are the proud national carrier of Serbia with roots that go back 90 years. Air Serbia provides premium...


Asia Pacific airlines moving ahead in customer centricity and merchandising

“Heterogeneity” represents one of the most important concepts in airline marketing. It’s the difference...

The Game’s Afoot! Accenture Amadeus Alliance report demystifies ancillary merchandising

 "It is of the highest importance to be able to recognize, out of a number of facts, which are incidental...

Potential of personalised merchandising highlighted at AFRAA Aviation Stakeholders Convention

Professionals from the aviation world gathered in Tunisia for the African Airlines Association (AFRAA)’s...


Why merchandising is key to TAP’s traveller experience and growth strategy

For more than seven decades, TAP has extended Portugal’s hospitality to millions of travellers around...

How travel influencers view the future of airline merchandising

We had the opportunity to talk to six key influencers about their insights on the future of airline...

What Usain Bolt and airline merchandising have in common

Once again Usain Bolt flew across the finish lines of the 100m and 200m to earn gold at the Rio Olympics....


Applying superpowers to boost digital and merchandising impacts

Reflections from the Airline Direct Leaders’ Forum for Merchandising, Digital, and Travel Intelligence...

Airline merchandising results take off in the Travel Agency channel in 2015

Merchandising has been centre stage across the industry over the past couple of years but this year it’s...

Etihad Airways uses Amadeus technology to accelerate international growth

Etihad Airways, the national carrier of the United Arab Emirates, has implemented Amadeus Fare Families...