airline merchandising

The Game’s Afoot! Accenture Amadeus Alliance report demystifies ancillary merchandising

 "It is of the highest importance to be able to recognize, out of a number of facts, which are incidental...

Potential of personalised merchandising highlighted at AFRAA Aviation Stakeholders Convention

Professionals from the aviation world gathered in Tunisia for the African Airlines Association (AFRAA)’s...

Why merchandising is key to TAP’s traveller experience and growth strategy

For more than seven decades, TAP has extended Portugal’s hospitality to millions of travellers around...


How travel influencers view the future of airline merchandising

We had the opportunity to talk to six key influencers about their insights on the future of airline...

What Usain Bolt and airline merchandising have in common

Once again Usain Bolt flew across the finish lines of the 100m and 200m to earn gold at the Rio Olympics....

Applying superpowers to boost digital and merchandising impacts

Reflections from the Airline Direct Leaders’ Forum for Merchandising, Digital, and Travel Intelligence...


Airline merchandising results take off in the Travel Agency channel in 2015

Merchandising has been centre stage across the industry over the past couple of years but this year it’s...

Etihad Airways uses Amadeus technology to accelerate international growth

Etihad Airways, the national carrier of the United Arab Emirates, has implemented Amadeus Fare Families...

Simplicity and retailing are keys to enhancing customer experience for airlines

The travel industry has much to gain by understanding the true value of its product and then retailing...


Logitravel first European OTA to go live with Amadeus Fare Families

Travellers increasingly expect more choice, more transparency and more personalisation in the travel...

Creating the perfect blend for more personalised travel

Ever wondered what it is about your regular coffee shop that makes you return, time after time? It could...

SWISS to launch Fare Families through all channels

SWISS will be the first airline to launch Lufthansa Group’s branded fares across the direct and indirect...