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Going stratospheric with NDC-X

Inspired by SpaceX, “NDC-X” is the name we have given to our program that is going to take NDC beyond...

Five lessons from our twenty year partnership with a travel management company

Being one of the leading European travel management companies has its challenges. It implies being...

How Lufthansa enabled customers to pay in miles, cash, or both

It may come as a surprise to many, but the more miles airline passengers consume, the better...


Shining a spotlight on 2017 and key trends for the year ahead

2017 was a successful year for our industry. Many airlines have seen more-robust balance sheets, driven...

Beyond airline loyalty programs to modern targeting techniques

Personalization has been used with great success at companies such as Amazon, Netflix and Pandora....

Mobile matters in a personalized world

We have seen significant progress in recent years when it comes to data-mining. Several brands are emerging...


Transforming data into value, fostering airline customer loyalty

The Cambridge Dictionary defines loyalty as “your feelings of support or duty towards someone or something.”...

How we are transferring knowledge and skills through our people and technology

When it comes to social responsibility our long-term goal is to contribute towards inclusive development...

Personalization or privacy: The Southeast Asian travelers’ paradox to sharing their data?

It’s easy to forget just how big Southeast Asia is when it sits next to behemoths like China and India....


How IT systems can play a role in attracting airlines to airports

Technology may never be the defining reason for an airline choosing an airport. Route profitability will...

What does the Fourth Industrial Revolution mean for airlines?

Digital tools, automated services and data-driven decisions – these are the theoretical building blocks...

Rapid change is the only constant when it comes to travel content

Today, we live in an era where we expect travel to be personalized, relevant, and easy to buy. At the same...