Personalised travel

(89 posts)

Find the latest trends, news and reports on personalised travel on the Amadeus IT Group Corporate Blog, one of the most useful blogs for travel industry professionals.

Understanding airline travelers and their journeys

There are typically nine stages in an air passenger’s journey, from booking and checking-in to travelling...

Rapid change is the only constant when it comes to travel content

Today, we live in an era where we expect travel to be personalized, relevant, and easy to buy. At the same...

The data revolution requires a new mind-set for airlines

“It is a capital mistake to theorize before one has data.” - Sherlock Holmes. I’m a big proponent...


How can airlines influence the choices of travellers?

The saying goes that everybody has a price. But in order to have a price, everybody has to have a value....

30 years of travel innovation

In a few days we will celebrate the 30th birthday of Amadeus. On October 21, 1987, I was 13 years old,...

Bringing customer experience to segmentation

Imagine that a company’s customer base is a cake. And a segmentation tool is the knife. Give each...


Avianca takes customer service to new heights with Amadeus Customer Experience Management

It’s the little touches that can make or break a trip. A birthday message or going the extra mile for passengers...

The Game’s Afoot! Accenture Amadeus Alliance report demystifies ancillary merchandising

 "It is of the highest importance to be able to recognize, out of a number of facts, which are incidental...

Who knew that senior travellers in India like to CouchSurf!

India’s massive population is embracing travel and fuelling growth across the board. This diverse...


Travel management players need to grab MICE opportunity

The meeting, incentives, conferencing, and exhibitions sector (MICE) can be tricky for travel management...

Finnair is first airline worldwide to provide full door-to-door experience for all travellers

Passengers are at the centre of everything we do and recognising their pain points is key to creating...

Luxair enhances its online offer and customer digital experience

Luxair, Luxembourg’s flag carrier, has for the past few years been immersed in a strategic journey...