Merchandising

(74 posts)

Find out how Amadeus facilitates merchandising for airlines, travel agencies and travellers. Don’t forget to check out our Amadeus Merchandising YouTube section to hear what key players have to say!

Understanding airline travelers and their journeys

There are typically nine stages in an air passenger’s journey, from booking and checking-in to travelling...

How focusing on the customer experience helps TAP Air Portugal increase revenues

Since 1945, TAP Air Portugal has striven to provide our customers with the best possible travel experience....

In their words: guest posts from around the world

The second half of 2017 has been an exciting one when it comes to the many voices sharing their stories...


How do airline customers decide the price is right?

The theory of bounded rationality is about economic decision-making where, rather than seeking the perfect...

Skift and Amadeus onstage at the Skift Global Forum

The travel industry, like many others, has a whole host of connected groups and affiliates surrounding...

Key to airline profitability is combining merchandising and revenue management

Profitability can be challenging in the airline industry. An IATA study from 2013 concluded that the return...


The Game’s Afoot! Accenture Amadeus Alliance report demystifies ancillary merchandising

 "It is of the highest importance to be able to recognize, out of a number of facts, which are incidental...

Luxair enhances its online offer and customer digital experience

Luxair, Luxembourg’s flag carrier, has for the past few years been immersed in a strategic journey...

Real time behavior is the best predictor of relevance to airline customers

I used to fly to Seattle with some frequency. But I might as well have been two travelers: one was the business...


Why merchandising is key to TAP’s traveller experience and growth strategy

For more than seven decades, TAP has extended Portugal’s hospitality to millions of travellers around...

South African Airways uses personalised merchandising to unlock revenues

One of the key values of South African Airways is to meet the unique needs of our customers by tailoring...

How Luxair is unlocking revenues through personalised merchandising

As Luxembourg’s flag carrier, Luxair is constantly working to deliver a better experience for our passengers...