Merchandising

(68 posts)

Find out how Amadeus facilitates merchandising for airlines, travel agencies and travellers. Don’t forget to check out our Amadeus Merchandising YouTube section to hear what key players have to say!

The Game’s Afoot! Accenture Amadeus Alliance report demystifies ancillary merchandising

 "It is of the highest importance to be able to recognize, out of a number of facts, which are incidental...

Luxair enhances its online offer and customer digital experience

Luxair, Luxembourg’s flag carrier, has for the past few years been immersed in a strategic journey...

Real time behavior is the best predictor of relevance to airline customers

I used to fly to Seattle with some frequency. But I might as well have been two travelers: one was the business...


Why merchandising is key to TAP’s traveller experience and growth strategy

For more than seven decades, TAP has extended Portugal’s hospitality to millions of travellers around...

South African Airways uses personalised merchandising to unlock revenues

One of the key values of South African Airways is to meet the unique needs of our customers by tailoring...

How Luxair is unlocking revenues through personalised merchandising

As Luxembourg’s flag carrier, Luxair is constantly working to deliver a better experience for our passengers...


Why you need a merchandising strategy for your managed travel program

Staying in contact with your business traveller at various stages of the journey is the difference between...

How travel influencers view the future of airline merchandising

We had the opportunity to talk to six key influencers about their insights on the future of airline...

Avianca to unlock additional revenue through personalised merchandising

A personalised merchandising offer for me means that a travel provider really understands what I want...


What Usain Bolt and airline merchandising have in common

Once again Usain Bolt flew across the finish lines of the 100m and 200m to earn gold at the Rio Olympics....

Airlines supercharge with record-breaking first half of the year at Amadeus

In the midst of a dynamic and evolving distribution landscape, airlines are increasingly partnering with...

Travellers are at the heart of everything we do

At Amadeus, we never forget that travel is about the traveller. From the moment of inspiration, to searching...