Patricia Simillon

Patricia Simillon

Head of Strategic Marketing, Airlines, Amadeus IT Group

For the past 20 years, Patricia has worked in the IT industry focused on new technologies and fast growing markets. Patricia joined Amadeus in 2005, and is now responsible for structuring and forecasting airline IT strategy working with airlines. You can find more about Patricia on LinkedIn

India leads BRIC nations in outbound luxury travel growth

It shouldn’t come as much of a surprise that from now until 2025, the number of luxury outbound trips...

How the future of luxury travel is shaping up

Our research indicates that travel is becoming more polarized, reflecting the wealth patterns of the world’s...

Where are business and first class travel growing around the world?

As we enter what some deem the era of ‘mass luxury’ travel, where luxury experiences are more accessible...


Why you need to know about the luxury travellers of tomorrow

A coastline tour of the Grenadines with family and friends on a giant catamaran. Ice vases filled with...

What will define the travel purchasing behaviour of Ethical Travellers?

Ethical Travellers will select primarily organisations and travel options that have published details...

What will define the travel purchasing behaviour of Reward Hunters?

Reward Hunters want to know about special experiences, locations, and places to stay that are a notch...


What will define the travel purchasing behaviour of Obligation Meeters?

Obligation Meeters uniquely balance freedom and restraint and their travel dates and locations are primarily...

What will define the travel purchasing behaviour of Social Capital Seekers?

Social Capital Seekers want to be seen as having the kinds of travel experiences their peers and network...

What will define the travel purchasing behaviour of Simplicity Searchers?

Of all the tribes we’ve identified, Simplicity Searchers will be most open to personalised offers,...


Defining the purchasing behaviour of a Cultural Purist

Our Future Traveller Tribes 2030 reports identified a set of six traveller tribes – each with an inherently...

Streamlining airline financial processes

At this year’s IATA World Financial Symposium, the topic at the forefront of everyone’s minds...

An airline CFO’s remedy to painful financial processes

Every airline CFO dreams of financial processes that involve more gain and less pain. Optimised and efficient...