Mustafa Ozalcin

Traveller Tribes of Guadeloupe gather to discuss loyalty

Cultural Purists, Obligation Meeters, and Reward Hunters were all present at the 12th Amadeus Loyalty...

Better loyalty management starts with personal connections

When Amadeus Loyalty Management was first being developed, it was done based on research on the leading...

Personalisation is the key to traveller loyalty

The first airline Frequent Flyer Programme (FFP), contrary to popular belief, was introduced by United...


Recipes for success from the Loyalty 2014 Conference

The Loyalty 2014 Conference, which took place this week in Amsterdam, provided plenty of food for thought...

The futuristic fantasy of customer loyalty

In 2000, around the same time that British Airways and Qantas were partnering with Amadeus to develop...